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Privacy policy

Draft, under review

This policy explains what personal data Sér Tækni ehf. processes about customers and others who use the company's websites under ser.is, such as ser.is and nanoman.ser.is, for what purposes, and what your rights are under the Icelandic Data Protection Act No. 90/2018 and the General Data Protection Regulation (EU) 2016/679.

Last updated 10 October 2026

Controller

Sér Tækni ehf. is the controller for personal data processed on this website. Questions and requests about data protection can be sent to info@ser.is.

Name
Sér Tækni ehf.
Kennitala (ID no.)
470126-2210
Address
Síðumúli 1, 108 Reykjavík

What we process

Orders
Name, email, phone number, kennitala if given, address or pickup point, order note, products, amounts and payment status. Card details go straight to Straumur and we never receive them.
Business accounts
Company kennitala and name, contact name, email, phone number, line of business and the message in the application, together with the company's orders and quotes.
Business contacts (CRM)
Names, email addresses, phone numbers and roles of contacts at companies we do business or correspond with, together with correspondence history, quotes and whether emails were delivered.
Sign-in
Email address, sign-in links and sessions. Links and sessions are stored only as hashes. To prevent abuse we record the IP address when a sign-in link is requested.
Enquiries
Name, email, phone number and the message you send us.
Analytics
The address of the page viewed, the site that referred to it, country, device type, operating system and browser. No cookies are used and IP addresses are not stored.
Cookies
See the cookies section below.

Purposes and legal bases

Orders and delivery
To process and deliver orders, take payments and handle complaints. Based on performance of a contract.
Bookkeeping
To keep accounts and meet tax obligations. Based on a legal obligation under the Bookkeeping Act No. 145/1994.
Business accounts and quotes
To open accounts, grant invoice terms and make quotes. Based on performance of a contract or steps taken at the company's request before entering into one.
Business relationships
To manage correspondence with companies we do business with or would like to. Based on our legitimate interest in such correspondence.
Sign-in and security
To sign users in and protect the website against abuse. Based on our legitimate interest in running the website securely.
Enquiries
To answer what you send us. Based on legitimate interest or steps taken at your request.
Analytics
To see how many people visit each website and which pages they view, so we can improve the websites. Based on our legitimate interest in running the websites.

We never sell personal data and do not use it to show advertising.

Cookies and browser storage

The website uses only cookies that are strictly necessary for it to work. We use no advertising cookies, so we do not ask for cookie consent.

Session cookie (__Secure-st_session)
Keeps you signed in to the business area on all Sér Tækni websites under ser.is. Valid for 14 days from last use.
Cart cookie (__Secure-st_cart)
Holds your shopping cart on all Sér Tækni websites under ser.is. Valid for 30 days.
Language cookie (NEXT_LOCALE)
Remembers whether you view the site in Icelandic or English.
Theme
Your choice of light or dark theme is stored in your browser (localStorage) and never sent to us.

We count visits to each website and page with Vercel Web Analytics. It uses no cookies and stores nothing in your browser. IP addresses are not stored and visits are not tracked from one day to the next. We only see totals, such as the number of visits, country and device type.

Processors

The following service providers process data on our behalf. They receive only what they need to provide their service.

Vercel
Website hosting and analytics. United States.
Neon
Website database. London, United Kingdom.
Resend
Email delivery. United States.
Straumur
Payment processing. Iceland.
Dropp
Parcel delivery. Iceland.
Pósturinn
Parcel delivery. Iceland.
Payday
Bookkeeping and invoicing. Iceland.

Where data is transferred outside the European Economic Area, the transfer relies on a European Commission adequacy decision or standard contractual clauses.

Retention

Accounting records
Orders, invoices and payments are kept for seven years from the end of the financial year under the Bookkeeping Act No. 145/1994.
Shopping carts
Deleted after they expire.
Sign-in
Sign-in links are valid for 15 minutes and sessions for 14 days from last use.
Contacts and enquiries
Kept while the business relationship lasts or as long as they are needed. We delete or correct them at your request.

Your rights

You have the right to:

  • access the personal data we process about you and receive a copy;
  • have inaccurate data corrected;
  • have data erased, unless we are required to keep it, for example under bookkeeping law;
  • object to processing based on legitimate interests and have processing restricted;
  • receive data you have provided to us in a machine-readable format.

Send requests to info@ser.is. We reply within one month.

Complaints to Persónuvernd

If you believe our processing breaks the law you can complain to Persónuvernd, the Icelandic Data Protection Authority, which supervises Act No. 90/2018. See personuvernd.is. We would, however, appreciate the chance to resolve the matter with you first.

Security

Connections to the website are encrypted. Staff only have access to the data their role requires. No passwords are used; sign-in is by a link sent by email.

Changes

We update this policy when our processing changes. The latest version is always on this page.